For the first time in Greece, the team "Mikri Megali" (http://mikroimegaloi.gr), organizes an interactive conference for parent bloggers. On 20th April 2013, the "Digital Neighborhoods" are opening their door at The Hub Events (5 Alkminis St., Kato Petralona), venture supported by Bakers Digital Communication!

Mothers and fathers bloggers from all over Greece, as well as all those "traveling" daily through the Greek parents blogs, will be provided with the chance, during this first event, to meet with people who inspire all parents with their stories. Among the interesting speeches, one new platform, FunTwoThree! ( www.funtwothree.com ),for children and parents will be revealed.  

FunTwoThree has been created for preschool and older children as well as for parents and it aims at providing them with the opportunity to play and learn through smart and user friendly applications and games. Teachers, production companies, recording and dubbing studios, graphic designers, artists, translators and developers worked together for the new unique digital neighborhood, aiming at both entertaining and educating children!

We are looking forward to guiding you through the fresh and magical world of FunTwoThree and the "Digital Neighborhoods". For more information about the speakers, the timetable, the organizers and reservations please follow the link: www.psifiakesgeitonies.gr

Inbound Marketing can be a very confusing and monumental process. Our goal is to make it as simple as possible, and get you the results you’re looking for. Check out the process in the infographic below to obtain your Inbound Marketing goals!
 

Original Source: http://www.impactbnd.com

Keep in mind the steps!

Step 1: Develop a successful marketing strategy

Step 2: Create & maintain a powerful website

Step 3: Generate more traffic

Step 4: Convert traffic to leads

Step 5: Convert leads to sales

Step 6: Measure everything

So… experts insist “content marketing is better than link building”…

Well, Kevin Gibbons in his article is definitely making this clear; and we also agree on the value of content without, although, minimizing the power of link building.

Source: http://www.smartinsights.com

More specifically, this can be further elaborated if someone examines the different ways of measurement either by creating content or links for a site. According to Gibbons, the value of a link is very difficult to quantify; even if it is contributing towards an increase in rankings or traffic. On the other hand, when it comes to content experts, they will know how many links that content has generated, how many social votes it has, how many referral visits it’s got, how much organic search traffic it’s created and which search terms achieved rankings and so on and on.

In addition to the above, hiring SEOs and link builders is – GOD – very hard and more expensive than hiring a good copywriter… there are so many out there; an expert only needs to find a creative one, so as to generate social attention. Another important point is that it is much easier to create, from scratch, a content team that an SEO one; it takes less time and effort and … you already know… that in case a member of the team leaves it does not set you back.

And again! It is also a matter of algorithms!Well, who hasn’t comprehended how much Google adores brands? So, what’s the next step then? Just build brands! The days of chasing Google’s algorithm, and finding the next quick fix or SEO tactic, are disappearing quickly. So instead of focusing on whatever type of link hasn’t been hit by a penalty yet – make content marketing the center of your SEO strategy instead.

One last and very important point we all need to remember; authoritative writers are the future and the truth is that writing creative content, being social online, and building up connections is way more fun!!!

Source: http://searchenginewatch.com

Bakers Digital Communication in co-operation with V&O Communication, Felix Bni and Mediabrands launched a major european media campaign. The campaign aims in raising the awareness on the facts that will shield Greece from stereotypes.

More than 20 of Greece’s biggest businesses have joined forces to call on people and politicians to “Give Greece a Chance” ahead of crucial votes in several eurozone Parliaments on a new Greek bailout. Some of the major businesses participating, include: Aegean Airlines, Cosmote, Coca-Cola Hellenic, Eurobank, Piraeus Bank and OTE telecoms.

The campaign, which is accompanied by the www.greeceischanging.com website, outlines the tough austerity measures that Greece has accepted as part of its bailouts and the efforts that are being made to conduct structural reforms. Moreover, it targets to urge people around the world to realize that Greece is implementing what is needed in order to recover from the wounds of the past and create a new perpective for the future.

Bakers Digital Communication also implemented and continuously moderates the facebook fan page for the campaign at www.facebook.com/GreeceIsChanging. In just two days more than 13,000 people joined the campaign and shared their thoughts and support to Greeks!

Sharing is caring so Bakers Digital Communication developed four representative infographics to describe the real facts. The four infographics from above can be found here.

Fill free to spread the word!

Francesco Franchi art director for Intelligence in Lifestyle,the monthly magazine of Italian financial newspaper Il Sole 24 ORE, discusses the role of the designer as a translator of journalism regarding non-linear reading in today's editorial design.

Franchi's work aims to translate into two-dimensional spaces the relationships and connections between the characters and the elements of each story. The goal is to produce synoptic maps that allow the creation of visual forms that are as graphic as narrative and also as entertaining as they are informative .

Watch the interview with the Italian designer talking about his influences and his approach to content vs form and the role of infographic designer as interpreter of ideas and visual storyteller:
 

"Visual journalism means a combination between graphic and narrative. So, it is at the same time representation but also an interpretation of reality to develop an idea.”